Saturday, 25 February 2017

Digital Media & Marketing Solutions - How is digital media different from traditional media?

People have a query in mind that which way of marketing is beneficial for business these days. The answer is both traditional as well as digital media as it compliments each other.
Due to increase in the use of smart phones, digital media has started capturing market all over India, however only 15% of total India’s population is connected on smart phones.
Whatsapp marketing, SMS, Email marketing goes hand-in-hand with traditional calling taking appointments and meeting people in person.
Traditional marketing is getting slower, however the need to have the old school days marketing strategy still persist. The strategy for marketing needs to be designed keeping in mind the traditional as well as digital marketing.
Business Mantra designs the strategy for start-ups and then executes it using all social media platforms & conventional way of marketing. LinkedIn, Facebook, Pinterest, Twitter, Instagram, Newspaper advertisement, graphic designing and creating marketing collateral has been our forte now.
Digital Media is an easy way to market services/products as it gives the exact insight and reach of the audience. It also communicates the message to large audience in minutes and in various ways. reaching out to the apt audience becomes easier with digital media and the results can be measured aptly.
Reach us at maya@businessmantra.me / 93771 79901 for your digital media & marketing requirements.

Saturday, 30 May 2015

5 Reason to Success full Digital Marketing

Digital marketing the success mantra of modern business

Digital Marketing is going to be the next best media channel where advertisers are focusing their marketing strategy. It is the integrated marketing effort that will succeed after the integration of digital marketing communication.

There are multiple reasons why digital marketing communication has been successful. Few are mentioned below

1. Customer Interaction:

Face book and other social media sites have propagated a new idea of communicating with customers more freely with a one to one basis. Through the one to one communication organizations are getting extremely capable of understanding the customer needs and their own brand equity. This one to one interaction often leads to the product development by understanding the consumer needs. By the personal conversation organizations are becoming more closer to the customers which enable to them convert sales.

2. Accumulation of Data:

Digital advertising enabled the business organizations finding the related data that helps in their business growth. The data are more accurate than the traditional way of accumulating data such as on field market research had dealers and retailers information. On the digital media, data gets organized faster which gives the management team more freedom to analyses and formulate strategy that will enhance the business growth prospects.

3. Collaboration and affiliation:


Digital platform allows the organizations to collaborate with the companies that deal with same line of products or complementary products. By collaboration organizations attract more consumers to their side. E.g. A Shoe Company specialized in shoe making can collaborate and do affiliated marketing with socks and shoe polish maker organizations which eventually helps the customer finding the total product at one place rather than hopping sites to site.

4. Monitoring and analytic:

Digital Marketing campaign also helps the organizations monitor their advertising campaign, which is a relatively difficult task in other media. This monitoring approach helps the organizations changing their strategy immediately with more efficient strategic ideas .



5. Technological Efficiency :

Through digital marketing platform organizations are becoming more antiquated with consumer online buying behavior. With this knowledge, organizations plan better and more advanced e-commerce methods that consumers can use through various devices and apps. Various apps also helps giving orders, making payments and other business related transactions easy Digital media gives you freedom to increase your brand visibility while making you persuade your customers buy instantly this is one of the most important features of digital marketing.

If you are an entrepreneur or running a business, these above five reasons are enough unto themselves to make you understand how important it is to go digital. One thing is for sure; the more you adopt the digital marketing space, the more you will be capable of generating revenue and enhancing your brand equity. Your business success will depend how smartly you use digital platform.